09-03 Audio Resources and Tips

Here are some recommended services and advanced testimonial-gathering strategies to help you set up a toll-free audio line for just a few dollars a month. (And if you haven’t yet, consider joining our mailing list (see below the videos) so we can let you know when something changes.)

Audio Resources for Your Site

Online Vendors

Desktop Software

Recording Gear

How to Get Great Testimonials

Vendors

Audio Acrobat

Audio Acrobat is a one-stop shop for making your website talk, sing, and boogie. It includes several easy ways to get your audios recorded and distributed.

Recording Options

Telephone – Direct Dial: Just dial the phone number, choose your extension and start talking. You can set up unlimited guest lines so your customers can give testimonials, your prospects can ask questions, and your mother can tell the world how wonderful you are (except for that time you left her at the restaurant by mistake).

  • Telephone – Conferencing: Record conversations or 100-line teleseminars by using 3-way calling and patching together the lines. Excellent sound quality, much better than recording at just one end of the call because the voice volumes are more or less equalized.
  • Your Computer: Plug in a microphone or use the built-in mic and record right off the web.
  • File uploads: If you have an audio file in  .mp3 or .wav format (two of the most common), you can upload it via a web form.
  • Professional Voice Talent: choose a pro whose voice you like and send in your script.

Audio Sharing

Once uploaded, the audios can be shared with your website visitors in several ways:

  • Streaming: they can listen, but can’t save, download or copy the audio
  • Download: they can download the file to their computer or iPod, turn it into a CD, and use it for a coaster – I mean, share it with their friends and family.
  • Email Popup: embed code in your HTML email or just include a short link in your text email.

Here’s a video tutorial on using Audio Acrobat.

Audio Editing Software

For PC: Sony Soundforge Audio Studio makes creating and editing audios easier than word processing. Powerful functions you’ll never use will tempt you to turn into an audio engineer. It can handle a wide variety of audio file types.

For Mac: Fission, from the wonderfully named company Rogue Amoeba, does a few things very well. Luckily, these are the only things you’ll probably ever need to do with audio: cut, fade, and divide into tracks and files. Since it handles just a few audio file types, you’ll want to supplement it with Switch Sound File Converter for Mac.

I’m not totally up on all this stuff, so let me know if you’ve found something easier/better/cheaper.

Recording Equipment

These days, all you need to record great audio is a telephone line (see Audio Acrobat, above) Skype on your computer (Windows users get a recording program called Pamela, while Mac users get Call Recorder.

You can spend lots of money on mp3 recording devices (I got an entry-level Tascam DR-7 that’s awesome for under $200), but if you have an iPhone, just get any one of a number of $2 recording apps and you’ll be all set.

How to Get Great Testimonials – 4 tips

1. Ask for them. When you get a compliment, your knee-jerk reaction should be, “Can I quote you on that?”

2. Make it easy for busy people to give you testimonials. Give them an audioacrobat phone number, and tell them you’ll transcribe it and edit it and show it to them for their approval.

3. Give clear instructions. If you want name and city, say so. Tell people what to talk about, and who to talk to. I like to tell my testimonial givers to talk to someone on the fence about purchasing: “If you were standing in the bookstore next to someone holding a copy of AdWords For Dummies and coudn’t decide whether to buy it or not, what would you say to them?”

4. Systematize testimonial collection. If part of your product or service always meets with delight, include a request for testimonial at that stage. I offer a 15-minute “surprise” consultation to people who buy my Leads into Gold direct marketing home-study course. I schedule 30 minutes in my calendar, and frequently give all 30 minutes. At the end, I ask if this has been helpful. When the customer says yes, I launch into my request for testimonial. Figure out how to turn testimonial collection into a repeatable, predictable part of your business operations.

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